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Changes in Consumption
Level and Structure
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Over the past 40 years, Tibet's social and economic development
and increase in income level of Lhasa residents have brought
about improvements in consumption level and drastic changes
in consumption structure. The main changes are: the single
consumption structure (food and housing) is becoming diversified,while
in terms of food and housing, the pattern of just ensuring
enough food and clothing is turning into a style pursuing
comfort and good nutrition. Traditional consumption concepts
are being replaced by modem ones, with quantity-oriented purchase
of articles of daily use shifting to quality-oriented.
The following is the analysis of various developments and
changes.
(1) Changes in possession of household articles of daily
use, see tables:
Articles of Daily Use Owned by the 45 Lhugu
Households
August 1995
Durable Consumer Goods Owned by the 45 Lhugu
Households
August 1995
Judging from the above tables, the number of articles of
daily use increased in varying degrees in the latter three
periods compared with that before 1959, the fastest growth
being seen since reform and opening policies were introduced.
The biggest increase rate was 73 times, and the smallest 2.67
times in 1994, compared with the period before the democratic
reform. Except for watches, locals did not own any durable
consumer goods prior to 1959. Bicycles, radios and a small
number of desk clocks began to appear between 1966-78. Today,
however, high-priced consumer durables, such as color TV,
refrigerators, tape recorders and video cameras, have entered
ordinary households. A few families even own cars and motorcycles.
Further analysis reveals more substantial changes in consumption
in the following aspects:
[1] From shakedown to bed. Before 1959, Lhugu residents
seldom used, and few even had, a bed. Part of floor, enclosed
with mud bricks, was used as a bed. Without bedding, people
only laid some straw over it and used their own clothes as
quilts.
Today, every household uses beds, generally covered with a
foam-rubber cushion, or cotton-padded and fur mattress, as
well as valuable pure-wool kardian. Some families have even
purchased luxury spring beds. In addition to traditional Tibetan
quilts, many families use cotton-padded quilts with silk or
satin covers.
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[2] From patched clothes to fashion. The item of "highly-priced
garment" in the above table refers to the high-grade
pure-wool, fur and leather clothes which are priced at 250
yuan or above each. In the past, only manorial lords, their
agents and some wealthy merchants could afford to wear such
clothes. But they are popular at present. All adults, old
and young, have at least one or two suits of expensive clothes-holiday
attire and matching shoes and hats, with the quality becoming
higher and style more fashionable.
"In the past (before the democratic reform), many people
had never worn new shoes," recalled 78-year-old Ngaxi.
"I was one of them. We poor people picked rags and worn-out
shoes on the street that were thrown away by the rich. We
wore them after mending. Very often, our clothes were so much
patched that they lost their original appearance. I'm sure
that few of the urban poor had ever worn a cloth without patches.
"Things are totally different today. No one wears a
patched garment. People even become picky about the quality
of fabrics and clothing styles while buying new clothes. In
the past, people would feel satisfied if they could fill the
belly, but now, they care more about the taste of food. Society
has really changed, and we are leading a good life."
[3] More buttered4ea barrels. Changes in the number of buttered-tea
barrels mirror the improvements in the quality of drinkm,g
tea. Before 1959, only 12 of the 45 households surveyed owned
13 barrels for making buttered tea. Of them, one barrel belonged
the family of a sutra-printing businessman (who printed and
sold scripture books), one to a Dingboin ~latoon leader) of
Tibetan army, two to a Juboin (squad leader), two to two ordinary
Tibetan army solders' families, two to two handicraft manufacturers'
and five to five servants'.
Judging from the status of these households, seven were
comparatively rich before 1959, and the conditions of the
five servants' families were above moderate level. The remaining
33 households did not need such barrels, for they had never
had butter.
Today, however, buttered tea is a daily consumption
of Lhasa residents. Thus, the barrel has become one of the
essential necessities for each household. Not only has the
number of wooden barrels doubled and redoubled, but more than
50 percent of households have bought electric buttered-tea
makers, which are actually fruit juicers. Because of more
even stirring, the buttered tea made in this way tastes better
and has a nicer color compared to that made by hand in wooden
barrels.
As is well known, buttered tea is a traditional Tibetan
drink. But before 1959, the majority of Lhugu residents were
denied the pleasure. According to Cangmojor, who was born
in 1956 to a peasanfs family in Shannan, and is now living
at Lhugu, the four children including himself in the family
never had a chance to taste butter or buttered tea. He only
saw his grandmother, advanced in age and poor in health, on
several occasions put a small piece of butter in her plain
tea. At present, the annual per-capita consumption of butter
is 15 kg.
[4] From earthen jar and cow dung to aluminum pot and gas.
Before 1959, most Lhasa residents had a small assortment of
cooking utensils. Aluminum, iron, copper and silver kitchenware
were seldom seen, and people normally used poor-quality earthen
pots and jars to heat tea and cook toba (something like porridge
or noodles). Besides balers (usually made of copper) and earthen
jugs, the only other utensils were wooden bowls, porridge
ladles and zanba (roasted qingke barley flour) bags.
Some 40 years later, their kitchenware has increased in
number and variety. These appliances are durable, with a more
pleasing appearance. Aluminum, iron and copper utensils have
become quite popular. Aluminum pots and kettles, in particular,
are widely welcomed because of their advantages of fast heat
transmission, light weight, damage resistance and low price.
Therefore, the number of such appliances rose sharply from
six before 1959 to 381.
Prior to 1980, Lhasa residents mainly burnt cow dung and
sods, in addition to a small amount of firewood. Since the
oil pipeline from Golmud to Lhasa was paved in 1980, kerosene
and diesel oil have become the main fuels. Fuel markets in
Lhasa, mainly dealing in cow dung and sods, began shkkking
and many have died away.
As of 1992, liquified petroleum gas (LPG) began being transmitted
into Lhasa in large quantities. In 1994, the city built containerized
LPO supply stations. The number of households using LPO is
rising rapidly. Sixteen (slightly higher than one-third) of
the 45 households surveyed now use LPG, while many other families
plan to purchase gas appliances.
The new developments in household fuels reflect the advancement
and the modernization level in life style. Many of the 45
households have recently bought honeycomb briquette stoves
to be used for heating in winter. Solar stoves, which are
clean, economical and convenient to use, also began to enter
various households.
(2) Consumption level and features.
Following the development of the market economy and the
increased income of Lhasa residents, the consumption level
has grown rapidly. In Lhugu, households with moderate and
high-level consumption (meaning per-capita expenses on food
at 2,000-5,000 yuan) numbered 29 in 1994, accounting for 64.4
percent of the total households surveyed.
According to the Tibet Statistical Yearbook, in 1993, medium-level
Tibetan households in urban areas spent 1,230.8 yuan per person
on food, while the spending of the highest income household
was 2,168.14 yuan. Based on this, 41 Lhugu households attained
the medium level of consumption, accounting for 91 percent
of the total.
The survey shows that, of the 45 households, the 1994 per-capita
living expenses of the highest income household reached 7,281.4
yuan, 2.35 times higher than a similar family in 1993, and
food expenditure by 25 households surpassed those of the highest
income family in the year before. Even allowing for price
factors, the living standards of urban residents improved
by a big margin compared with the previous year.
At the same time, the consumption structure of Lhasa residents
shows special changes and features.
The survey indicates that costs of food, clothing and fuels
hold larger proportions in consumption expenditure. Food costs
make up 53.42 percent, clothing 8.37 percent, and fuels 5.64
percent. The next are religious expenses and commercial expenditure.
Except commodity expenditure-costs of food, clothing and
fuels-the rest belongs to non-commodity spending, accountmg
for 32.57 percent, almost 27 percentage points higher than
1991. The proportion of non-commodity costs has been rising
annually: It made up 4.85 percent in 1982; 3.08 percent in
1985; 5.69 percent in 1990; and 32.57 percent in 1994. The
fact that the proportion of non-commodity expenditure keeps
rising and that of commodity costs going down indicates that
living standards of Lhasa residents have been improving year
after year.
From the above two parts, one can easily see that the former
simple expenditure structure has become increasingly diversified.
The quantity of daily necessities has increased, and quality
improved. The above two tables also reveal the changes in
the consumption concept of Tibetans, with equal stress being
given to the quantity as well as quality of daily necessities,
instead of merely to quantity as in the past.
(3) Changes in food consumption structure.
The food consumption structure of ordinary Lhasa residents
has undergone two major periods of change in the past 40 years.
One was around 1959, when their dietary structure changed
from one mainly composed of zanba and plain tea to one with
zanba, butter and meat as the main components. The other time
was since 1978, when the reform and opening drive started.
Dietary structure has become diversified, including zanba,
wheat flour, butter and meat, and stressing nutrition. Specific
components are listed in the following table:
Food Composition and Expenses of the 45 Lhugu
Households in 1994
August 1995 Unit: yuan in RMB
As shown in the table, arranged in order of the proportion
in total expenditure are beef, butter oil, vegetable and rice.
Expenses on cigarette outdo those on zanba. In addition, expenses
on wheat flour, pork, mutton, alcoholic drinks, rapeseed oil,
dairy products, candy and tea have greatly increased. Fruit,
dining in restaurant, chicken and duck, nutritional health
products, butter and fish have also found favor of an increasing
number of Tibetans. Of these items, the consumption of grain,
meat, oil, fruit, vegetable and candy is up by a big margin
compared with 1993.
The dietary structure has seen great changes. Tibetan people
were not keen on vegetables and pork. They scarcely ate chicken,
duck or fish, some even avoided them as taboo. They lacked
fruit and candy. Even though they had some, there was a poor
assortment. Zanba was the staple food, though some people
could occasionally have a small amount of wheat flour. Except
for a few high4arking officials, nobles and rich merchants,
ordinary people could hardly get rice.
Of the 45 households surveyed, three members from three
households had access to rice before 1959. One of them had
rice while serving in the Tibetan army, and the other two
had the chance when they got a job after the peaceful liberation
in 1951. Three families had chance to eat pork, and only a
few members of another three households had chicken. Seven
families once ate fish, accountmg for 15.6 percent of the
total surveyed.
Nowadays, 36 families (80 percent) take pork; 34 families
(75.6 percent) eat chicken; and 26 households (57.8 percent)
have fish. In a word, the protein Lhasa residents take in
from meat is increasing and becoming abundant. In terms of
pork, for example, the 36 households consume 1,617 kg a year,
nearly 45 kg per family.
Talking about vegetable consumption, only six households
said they occasionally had some potatoes and turnips before
1959, two said they had never had any vegetables, and others
were "not sure".
Due to the local habits and production capacity, Lhasa residents
seldom ate or had access to vegetables. But now, these items
have become dietary staples. In addition to traditional vegetables
such as potato, turnip and Chinese cabbage, other dishes made
of tomato, green hot pepper, cucumber, asparagus lettuce,
eggplant, cowpea, pumpkin, bitter gourd, squash and chayote
also appear on dinner tables. Besides the traditional cooking
styl~stewing and boiling, stir-fried dishes are also quite
common.
The survey shows that the 45 households consumed 15,019
kg of vegetables in 1994, some 120 kg per capita, and 1,513
kg of rapeseed oil, 11.5 kg per capita, both approaching or
equaling the average consumption level of urban residents
nationwide.
With the economic development, social progress and enhanced
cultural exchanges, the Tibetan dietary concept has become
more modern, and food mix richer and more diversified.
(4) Changes in clothing consumption.
Clothing ranks third in terms of expenditure. Annual spending
on clothing amounts to 52,985.4 yuan, accounting for 8.37
percent of total expenditure and 344.06 yuan per capita. This
indicates that along with the improvement of living standards,
Tibetans, whose only concern was filling their stomach somehow,
can now think about both better food and clothing. Before
the democratic reform, ordinary Tibetans spent little money
on clothing, but it is now a major item of expenditure for
most households. In the past, they had no money to buy new
clothes, and many wore ragged garments and shoes they picked
up on the street, but now they buy new clothes and shoes every
year. Western-style dress, leather shoes and fashions are
quite popular. All people, men and women, appear elegant,
and gone forever is the sight of poor people who were enslaved
before 1959.
The survey finds that garment quality and style are
seeing noticeable changes. The former low-grade wool fabrics,
like pula rugs, have been replaced by fine and heavy woolen
fabrics; raw hide and fur garments by colorful leather and
fur clothes; the hand-made garments by machine-made clothing;
and the simple Tibetan robes by diverse styles. Moreover,
the traditional Tibetan styles have been enriched by more
designs.
Greatest changes have been seen in footwear. At present, except
for a few old women, few urban residents wear traditional
Tibetan boots. They have been replaced by diverse varieties
of leather shoes, sneakers and casual or play shoes.
Changes in the style of headgear took place a bit later
than in clothing and footwear. But various kinds of leather
caps and top hats take the fancy of Tibetans with their elegant
styles and fine quality. What deserves special mention is
the fact that the Tibetan hats once liked by women have given
way to woolen and fur scarves. The cotton and linen aprons,
worn by married women, are not only fine in quality and bright
in color, but also easy to wash, and hence are well received.
(5) Changes in medical consumption.
Medical expenses of the sampled 45 households were 11,075
yuan in 1994, accounting for 1.75 percent of total expenditure.
This amount refers to the part that cannot be refunded and
the spending on items uncovered by free medical care service.
Paying for medical care is new to Tibetans. Prior to 1959,
public health undertakings were extremely backward. Lhasa
had only one medical establishrnent, known as Moinzekang,
on Yaowangshan Mountain, which engaged in both curing diseases
and calendar calculation. At that time, the small number of
medical facilities could only satisfy the need of high-ranking
officials and nobles. Poor Tibetans either were unable to
find a doctor, or had no money to take a cure. Many had to
rely on lamas' divination to expel evil spirits and cure illnesses.
Since the PLA entered Tibet, especially since the founding
of the autonomous region, various modern hospitals have been
set up, and public health work has thrived. To give more care
for Tibetan compatriots, the Central Government carried out
a policy of free medical care in Tibetan-inhabited areas.
All patients paid only the cost of health-care medicines.
Since the early 1990s, in the wake of further reform and
opening and the establishment of the market economy, the autonomous
region has also launched reform of the regional medical system.
Many enterprises practice a lump medical payment system, under
which they give a certain sum of money to each employee and
will not refund their outpatient treatment fees except payments
for major diseases or other special cases. Hospitalization
expenses are refunded separately.
Separate measures have been adopted for urban residents
and farmers and herders. Local governments issue certificates
for fully or partially free medical care service according
to living standards of various households. Although medical
expenses of urban residents increased, the growth rate is
low. Over the past years, the price of medicines has kept
rising, while the increase in medical funds allocated by the
state has failed to offset the rate of price hikes. This has
resulted in strained appropriations of various hospitals,
and hence self-paid varieties of medicines have increased.
So, there is an upward tendency in medical expenses of residents.
See the following table:
Notes: Statistics on 1982-91 are from the volume of Lhasa
in Series on National Conditions of China, p.447, and those
on 1993 from Tibet Statistical Yearbook 1994, p.162-163. Statistics
on 1994 are from the survey of the 45 households.
As shown in the above table, medical expenses in 1994 were
71.20 yuan more than those in 1982, with the proportion being
1.61 percentage points higher. Although the proportion in
1994 was down compared with 1993, the volume of expenses was
up, a rise of 9.59 yuan per person. In addition to the above-mentioned
factors leading to the increase of medical expenses, other
reasons include the fact that people pay greater attention
to health care, especially the senior citizens. The survey
shows that each of the 50 percent of elderly people takes
several or 10-odd pills of "Pearl-70", precious
health care drug in traditional Tibetan medicine (TTM).
Regardless of the increases in medical expenses and their
proportion, physical quality of Tibetan people has been improving,
with an extended life-span. According to 1994 statistics,
average life expectancy increased from 36 years before liberation
to 65 years.
(6) Changes in consumption for cultural, recreational and
celebration activities.
Tibetan is an ethnic group fond of recreational activities.
They are good at singing and dancing, and are always happy
in performing well. However, under the feudal-serf system
before the 1959 democratic reform, the majority of the laboring
people's freedom and right to joy, anger, sorrow and happiness
were suppressed. Famous American writer Anna Louise Strong
(1885-1970) described in her book, The Emancipation of the
Tibetan Serfs, how one such serf had told her: Now (in 1959),
people can sing loudly in the farm fields without fear. In
the past, when people sang in the fields, the manorial lords
would shout at them, saying their song might encourage an
ice storm.
In those days, the leisure time entertaInment of Lhasa people
was also under constraint. They could only have some recreational
activities during the Shoton (Sour Milk Drinking) Festival,
and when the Grand Summons Ceremony was approaching its end.
Yet, these activities contained strong religious flavor.
The democratic reform abolished the feudal hierarchy, and
since then, people's cultural and recreational life has become
increasingly enriched. Scenic spots, from which ordinary Tibetans
were barred, have been transformed into public parks. For
instance, Norbu Lingka used to be the mysterious and forbidden
Summer Palace of the Dalai Lama. Now renamed the People's
Park, it is a meticulously-maintained place where Lhasa residents
spend their after-work hours and hold festive activities.
Since implementation of the reform and opening policies,
cultural life has been further diversified. Apart from traditional
recreations, modern forms of entertainment appear, such as
balkoom dancing, karaoke, snooker, film, TV and video shows.
As a result, related expenses have been on the rise. This
indicates the improved quality of family life.
For ordinary urban residents, expenditure on wedding and
funeral gifts was almost null before the democratic reform.
Only nobles and estate-holders spent some money on contacts
between them, while the majority of ordinary people had nothing
to give each other when celebrating special occasions, apart
from expressmg friendship by offering help. From 1959 to the
end of 1 980s, Tibetans basically retained this tradition.
At funerals and weddings, people normally presented a hada
(a piece of silk used as a greeting gift), or several people
clubbed together to buy a basin or a pillow.
With the increase in income and improvement of living standards,
people now bring presents while attending a funeral or a wedding
so as to enhance mutual friendship. Therefore, expenses in
this respect are becoming larger, and presents are of a higher
grade. The survey shows that 30 of the 45 Lhugu households
spend money for the purpose of social intercourse. Related
expenses stand at 24,985 yuan, accounting for 3.95 percent
of the total expenditure, with that of the top spender being
1,668 yuan.
(7) Expenditure on borrowings.
People borrowed mainly for supporting their families before
1959. Today, they borrow for earning a better life and expanding
reproduction.
Of the 45 households, four have expenses on borrowings,
annually paying 11,860 yuan in interest, accounting for 1.87
percent of the total expenditure. The purpose for the borrowings
varies. One engaged in the transportation business wanted
to buy a 5-ton Dongfeng truck, and obtained a 40,000 yuan
bank loan with annual interest of 4,000 yuan. By July 1995,
when the survey was carried out, this household had already
paid back a large portion of the principal and was expected
to pay off the debt in that year.
One household dealing in second-hand goods borrowed 20,000
yuan from a private individual, paying 6,000 yuan in interest
a year. Another household borrowed 15,000 yuan from the bank
to buy a 60-square-meter house. It paid 1,500 yuan in interest,
and was expected to pay back half of the principal by the
end of 1995. The last household borrowed 1,000 yuan from a
friend for a son's wedding. None of these four households
borrowed money for daily needs.
5. Increase In property accumulation
A means of accumulation of savings, household property reflects
the status of a family's balance of income and expenditure.
The number of items owned is an important norm for judging
the quality of material life. Generally speaking, the more
the property owned, the bigger the surplus in a family's balance
of income and expenditure. It also marks the improvement of
living standards.
Before the democratic reform, among Lhugu residents, only
a few serf owners and their agents owned houses, land and
other household properties. Servants, serfs and beggars almost
had nothing except their ragged clothes and wooden bowls used
for both meals and tea (see the table below). Since 1959,
people have not only enjoyed political emancipation, but also
achieved economic growth, improvement of living standards
and rising accumulation of property.
In particular, the establishment of the market economy has
facilitated the development of various economic sectors. As
in other parts of the country, the private economy is thriving
in Lhasa. Either doing business, operating transportation,
engaging in garment-making or contracting building projects,
every private firm displays its own prowess. In a word, the
market economy has offered opportunities for everyone to bring
their individual initiatives, wisdom and talent into full
play. It has also provided idle laborers with job openings
and ways to increase income.
By July 1995, Lhugu had 121 small businesses of industry
and commerce (of which, 32 deal in articles of daily use,
45 in foodstuffs, eight in second-hand goods, and 36 in garments),
and eight individual transportation firms (of which, five
operate passenger transport, and three freight transport,
and they have five coaches and three Dongfeng trucks that
are all privately owned). These private businesses totally
employed 180 people, and annually created 840,000 yuan in
profits.
In addition, 127 individuals engaged in handicraft, and
103 in building or are hired laborers. The neighborhood committee
had two restaurants (the one run by the Quarrying Cooperative
having 16 staff, and the Lhugu Restaurant with 13 employees),
and one supply and marketing cooperative with eight staff.
The committee had seven administrative staff, 38 environmental
sanitation workers, 25 security personnel, five toilet managing
personnel, and 35 people engaged in pedicab passenger transport,
who owned 21 pedicabs. The neighborhood all together had 557
employees, in addition to 93 retirees. In a word, almost all
people capable of laboring have ajob.
The increasing employment rate has not only ensured social
stability, but also helped improve people's lives and accumulate
household property. The survey shows, the 45 households totally
have 1,242,292 yuan, of which the properties are valued at
874,498 yuan, 34-room housing property at 282,200 yuan, and
bank savings 85,594 yuan-8,066.83 yuan per person calculated
on the basis of 154 members. They own 5,247 items of property,
a 7.33-fold increase over the 630 items before the democratic
reform (see the following table for detail).
Comparison of Property Possession of the 45 Lhugu Households
in Period From Pre-1959 to 1994
Unit: yuan in RMB
Obviously, living standards of Lhasa residents have greatly
improved, and household property has been added by a big margin
during the years of reform and opening. But they vary greatly
in such improvements due to differences in their personal
qualifications and occupation. For instance, the household
with the most property has 35,596 yuan per capita, while that
with the fewest items of property 1,078 yuan, leaving a 33-fold
gap.
Analysis indicates that the amount of household property is
first related to the occupation of family members, and secondly
to the financial burdens shared by the employed family members.
That means households engaged in commerce are richer and have
more properties. They are followed by those with members sharing
lighter burdens.
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